Privacy Policy

1. Introduction

Realtytics (“we,” “our,” or “us”) is a specialist real estate performance marketing agency serving property developers, institutional builders, luxury real estate brokerages, and property brands across India, the UAE, and international markets. We are deeply committed to protecting your privacy and ensuring transparency in all our data practices.

This Privacy Policy explains how we collect, use, process, and safeguard information gathered through our website (www.realtytics.in), our digital marketing funnels, landing pages, CRM automations, and direct consultation forms.

2. Information We Collect

We may collect information directly from you when you submit inquiry forms, book a strategy call, or interact with our marketing campaigns:

• Contact Information: Full name, corporate email address, direct phone/WhatsApp number, and location.
• Business & Project Details: Company name, developer/brokerage designation, project location, marketing budget allocation, and target sales goals.
• Automated & Technical Data: IP address, device specifications, browser type, geographic location, referring URLs, and interactive engagement metrics recorded via cookies and web beacons.

3. How We Use Your Information

All information collected is used strictly for legitimate business and client engagement objectives:

• To evaluate and prepare customized real estate performance marketing roadmaps and strategy sessions.
• To contact you via email, telephone, or WhatsApp regarding your scheduled strategy calls and inquiries.
• To deliver verified lead generation, remarketing sequences, and performance marketing services.
• To monitor, analyze, and optimize website responsiveness, security, and conversion performance.

4. Ad Tracking & Marketing Technologies

We deploy advanced digital analytics and ad tracking technologies—including Google Tag Manager, Google Analytics 4, Meta Pixel (Facebook & Instagram), and LinkedIn Insight Tags—to evaluate audience engagement and deliver relevant, high-intent advertisements.

You can opt out of personalized ad tracking through your browser settings or third-party digital advertising alliance opt-out portals. We do not sell or rent personal information to external data brokers under any circumstances.

5. Data Security & Confidentiality

We implement industry-grade technical and organizational safeguards to protect your data from unauthorized access, loss, or alteration. All web communications utilize secure SSL/TLS encryption, and access to internal databases is restricted solely to authorized marketing personnel under strict non-disclosure obligations.

6. Your Rights

Depending on your jurisdiction, you possess the right to access, rectify, or request the deletion of any personal data maintained in our records. To exercise any of these rights, please contact our data officer using the details below.