Dubai Luxury Developer
Client Type
Luxury Residential Developer
Region
Dubai, UAE
Primary Result
85%
Increase in qualified site visits within 45 daysEfficiency Score
708% Quality Increase
The Challenge
A Palm Jumeirah developer was generating over 200 leads per month through paid social and display advertising, but converting fewer than 3 percent into site visits. The issue was not reach. It was qualification.
The targeting was broad, the landing page had no screening mechanism, and the sales team was spending most of its time calling coordinates that could not afford the product and had no genuine purchase intent.
Our Solution
We restructured the entire funnel. Meta targeting was rebuilt around affordability-based signals and high-income behavioural overlays. The landing page was redesigned with a qualification layer that filtered out casual browsers before they submitted a form.
A WhatsApp automation sequence was deployed to pre-qualify and warm every inquiry before it reached the sales team. Lead volume fell from 200 to 60 per month, but verified HNI buyers in that 60 rose to 12. Site visits increased 85 percent and two bookings were closed within 45 days of the new system going live.
Business Impact
The campaign architecture completely transformed the client's pipeline.
Frequently Asked Questions
Everything you need to know about partnering with Realtytics.